There are two kinds of experts in every industry. The first kind is known within their existing network, respected by colleagues, valued by clients, recognised in the circles...
There are two kinds of experts in every industry. The first kind is known within their existing network, respected by colleagues, valued by clients, recognised in the circles...
The word authority shares its etymology with the word author. This is not a coincidence. It is an etymological record of a relationship that has been understood since...
There are many things you can invest in to grow a professional services business. You can invest in advertising. You can invest in a sales team. You can...
There is a pattern in professional success that is so consistent across so many industries that it deserves to be treated as a principle rather than a coincidence....
Fifteen years. In fifteen years of professional practice, you have accumulated something that most people in the world do not have and cannot easily acquire. You have seen...
Publishing a book changes things. But publishing a book that gets seen, that is actively marketed, properly distributed, and professionally positioned in front of the reader changes everything....
The question every author asks before investing in professional book marketing is the right one: What is the return? What do I actually get back for what I...
When most authors think about marketing their book, they think about social media. They imagine posting about their book on Instagram, writing about it on LinkedIn, maybe making...
There is a specific kind of loss that no one mourns because no one knows it happened. The book that was not written. The story that was carried...
Bravery in professional life usually announces itself as a decision made under pressure, taking a risk on a new venture, having a difficult conversation, walking away from something...
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Parent Company Microsys Global Ltd.