The bookshop is the most powerful visibility context a book can occupy. Not because most books sell their highest volume in physical bookshops, they don’t, in an era...
The bookshop is the most powerful visibility context a book can occupy. Not because most books sell their highest volume in physical bookshops, they don’t, in an era...
Pick up two books on the same subject, one professionally published, one self-published without professional support, and set them side by side on a table. You will know...
The self-publishing industry has a failure rate that nobody who profits from it is in a hurry to publicise. The majority of self-published books sell fewer than one...
Every article comparing self-publishing and traditional publishing has an agenda. The traditional publishing advocates want you to believe that a book without a major imprint behind it is...
There are a lot of ghostwriters in the world. There are writers who can produce clean, professional prose on almost any subject. Writers who can meet a deadline,...
Somewhere along the way, a myth took hold. The myth goes like this: real authors write their own books. If someone else wrote it for you, the book...
You have been in your industry for fifteen years. Twenty years. Maybe longer. You have solved problems that stumped everyone around you. You have built systems, led teams,...
The majority of book launches fail. Not because the books are bad. Not because the market is oversaturated. Not because readers don’t want what those authors have written....
Publishing a book changes things. But publishing a book that gets seen, that is actively marketed, properly distributed, and professionally positioned in front of the reader changes everything....
The question every author asks before investing in professional book marketing is the right one: What is the return? What do I actually get back for what I...
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