The majority of book launches fail. Not because the books are bad. Not because the market is oversaturated. Not because readers don’t want what those authors have written....
The majority of book launches fail. Not because the books are bad. Not because the market is oversaturated. Not because readers don’t want what those authors have written....
Publishing a book changes things. But publishing a book that gets seen, that is actively marketed, properly distributed, and professionally positioned in front of the reader changes everything....
The question every author asks before investing in professional book marketing is the right one: What is the return? What do I actually get back for what I...
The most common objection we hear from authors who are considering professional book marketing is some version of this: I don’t have a platform. I don’t have a...
Most authors experience book launch day as a moment of both excitement and helplessness, a day when the book finally goes live and then, largely, nothing happens. A...
When most authors think about marketing their book, they think about social media. They imagine posting about their book on Instagram, writing about it on LinkedIn, maybe making...
Six months after publication, my book had eleven reviews, a sales rank in the mid-hundred-thousands, and a daily sales graph that looked like a flatline. I had done...
Amazon bestseller status is one of the most commercially powerful credentials an author can earn. It opens doors to speaking invitations, consulting contracts, media opportunities, and reader trust...
Most authors have heard the phrase best-seller marketing campaign and assumed it meant something vague and expensive that happened behind closed doors. It is actually a precise, structured,...
You spent months, maybe years, writing your book. You published it. You told your friends. You posted about it twice on LinkedIn. And then you waited for the...
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